Cookie Policy
Cookies explained transparently
This cookie policy informs you about the use of cookies and comparable technologies on the website of Carpoint GmbH. It supplements our privacy policy.
1. What are cookies?
Cookies are small files or pieces of information that can be stored on, or read from, your terminal device when you visit a website.
Cookies and comparable technologies may, for example, be required to:
- provide basic functions of our website
- store your cookie settings
- technically provide forms and enquiries
- enable security functions
- maintain sessions and technical settings
In addition, with your consent, technologies for analytics, marketing and external content may be used.
2. Consent management
We use a consent solution operated on our own infrastructure to manage your cookie and privacy settings.
On your first visit to our website, you can use the consent banner to decide which optional technologies you would like to accept.
Your selection is stored so that our website can take your decision into account.
You can change your selection at any time, or withdraw a consent already given with effect for the future, via the cookie icon in the bottom-left corner of our website.
3. Categories
We distinguish, in particular, between the following categories:
Necessary
Technologies required for the secure and proper operation of the website, or to provide a function you have explicitly requested.
Functional / external content
Technologies that enable additional functions or external content, such as maps or videos.
Analytics
Technologies that help us understand how our website is used and how we can improve our offering.
Marketing
Technologies used to measure, control and optimise our advertising activities.
4. Necessary cookies and technologies
Necessary cookies and comparable technologies may in particular be required for:
- basic website functions
- security functions
- technical session management
- forms
- storing your cookie settings
- protection against abusive or automated access
Where storing information on your terminal device, or accessing information already stored there, is strictly necessary to provide a digital service you have explicitly requested, this may take place without prior consent under the conditions of Sec. 25(2) TDDDG.
5. Functional technologies and external content
External content and additional functions may be embedded on our website. This may include, in particular:
- YouTube videos
- Google Maps
- other external media or content
Where consent is required for this, this content is only loaded in accordance with the selection you make in the consent system.
Without corresponding consent, a placeholder may initially be displayed instead of the external content.
6. Google Analytics
With your consent, we use Google Analytics 4. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics helps us, in particular, to understand:
- how visitors use our website
- which pages and content are accessed
- how visitors navigate through our website
- which functions are used
- which sources visitors come from
- which devices and browsers are used
- how our website and advertising activities can be improved
Analytics technologies are controlled in accordance with your selection via our consent system.
Processing is based on your consent pursuant to Sec. 25(1) TDDDG and, insofar as personal data is processed, Art. 6(1)(a) GDPR.
7. Google Tag Manager
We use Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is used to manage and trigger various website tags. It can, in particular, be used to embed and control analytics and marketing services.
Where optional services are triggered via Google Tag Manager, this takes place in accordance with the selection you make in the consent system.
8. Google Ads and conversion tracking
With your consent, we use Google Ads and conversion tracking. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
This allows us, in particular, to measure whether users take certain actions on our website after interacting with a Google ad. This may include, for example:
- vehicle enquiries
- purchase (trade-in) enquiries
- contact enquiries
- configurator enquiries
- leasing or financing enquiries
- service enquiries
- other defined conversions
In addition, insofar as covered by your consent, technologies for forming audiences, measuring advertising campaigns and displaying relevant advertising may be used.
Processing is based on your consent pursuant to Sec. 25(1) TDDDG and, insofar as personal data is processed, Art. 6(1)(a) GDPR.
9. Meta Pixel
With your consent, we use the Meta Pixel. For users within the European Union, the provider is generally Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
The Meta Pixel is used, in particular, to:
- measure the effectiveness of our advertising
- record conversions
- evaluate advertising campaigns
- form audiences for advertising purposes
- optimise advertising measures
The Meta Pixel is used in accordance with the selection you make in the consent system.
Processing is based on your consent pursuant to Sec. 25(1) TDDDG and, insofar as personal data is processed, Art. 6(1)(a) GDPR.
10. YouTube
Videos from YouTube may be embedded on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
YouTube content is loaded in accordance with the selection you make in the consent system.
When a YouTube video is loaded or played, data may be transmitted to Google/YouTube.
Where consent is required for this, the connection to YouTube is only established after corresponding consent is given.
11. Google Maps
We use Google Maps to display our locations and directions. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Maps is loaded in accordance with the selection you make in the consent system.
Where consent is required for this, the connection to Google is only established after corresponding consent is given.
12. Cloudflare Turnstile
We use Cloudflare Turnstile on selected forms. The provider is Cloudflare, Inc., 101 Townsend Street, San Francisco, CA 94107, USA.
Turnstile protects our website and forms from spam, bots and abusive automated access.
Technical information about the device used and the connection may be processed for this purpose.
Insofar as its use is technically necessary for the secure operation of our forms, it takes place in accordance with the statutory requirements for necessary technologies.
Further information on the processing of personal data can be found in our privacy policy.
13. Newsletter
Our newsletter is sent via our own server infrastructure at admin.carpoint-nrw.de.
Newsletter subscription and the associated processing of personal data is, in principle, distinct from the cookie consent for analytics and marketing on our website.
Further information on data processing when sending the newsletter can be found in our privacy policy.
14. Legal bases
Where storing information on your terminal device, or accessing information already stored there, is strictly necessary to provide a digital service you have explicitly requested, its use is governed by Sec. 25(2) TDDDG.
Where consent is required for this, its use is based on your consent pursuant to Sec. 25(1) TDDDG.
Any subsequent processing of personal data is based, insofar as it relies on consent, on Art. 6(1)(a) GDPR.
A consent given may be withdrawn at any time with effect for the future.
15. Changing your cookie settings
You can change or withdraw your consent at any time. For this purpose, we provide the cookie icon in the bottom-left corner of our website.
Clicking this icon reopens the consent window, where you can review, change or withdraw your selection at any time.
16. Storage period
Cookies and comparable technologies may be stored either only for the duration of a session or for a longer period.
Session cookies are generally deleted once the respective session ends.
Persistent cookies may remain stored until their respective storage period expires or until manually deleted.
The specific cookies and technologies used, their providers, purposes and storage periods are shown via our website's current consent configuration.
This ensures that the information displayed there corresponds to the actual technical status of our website.
17. Services used
The following services and technologies may in particular be used on our website:
| Area | Service |
|---|---|
| Consent management | Our own consent solution |
| Analytics | Google Analytics 4 |
| Tag management | Google Tag Manager |
| Advertising / conversion | Google Ads |
| Advertising / conversion | Meta Pixel |
| Maps | Google Maps |
| Videos | YouTube |
| Security / spam protection | Cloudflare Turnstile |
| Newsletter | Own server infrastructure |
Whether and to what extent optional services are activated during your visit depends on the selection you make in the consent system.
18. Further information
Detailed information on the processing of personal data, service providers used, legal bases, recipients, transfers to third countries and your data protection rights can be found in our privacy policy.
19. Changes to this cookie policy
We may amend this cookie policy if the services, technologies or legal requirements used change.
Last updated: August 2026